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strategic assessments
discovery workshops
web and telephone surveys
in-depth interviews
in-person focus groups
on-line focus groups

Glean all relevant insights.

A strategic assessment is a preliminary step to research. Our assessments build upon what is already known, and help us to design studies that provide real insight and direction. Depending upon the client's needs, the assessment phase may include any or all of the following components:

  • Research audit
  • Communications audit
  • Competitive assessment
  • Key stakeholder interviews


"The work of the Discovery Collaborative serves as the foundation for the University of Oregon's efforts to refine and enhance its brand".

Phil Weiler
University of Oregon
Senior Director, Office of Communications

© 2010 Discovery Collaborative