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strategic assessments
discovery workshops
web and telephone surveys
in-depth interviews
in-person focus groups
on-line focus groups

Assess needs and expectations.

Our custom-designed surveys provide reliable measures of target audience awareness, image, and perceptions of quality compared to competitors.

Areas of inquiry typically include audience needs and preferences; and factors that influence loyalty, advocacy and retention. Our advanced statistical and analytical techniques yield easy-to-understand and elegant solutions.

"Working with the partners at DC was both enjoyable and rewarding. I would highly recommend DC to any person charged with developing research to strengthen their branding effort."

Laurie Kelley
Chief Marketing Officer
University of Portland

© 2010 Discovery Collaborative